Crisis Communications

NorthBridge’s hands-on approach to crisis management and response has helped clients navigate a wide range of challenges while maintaining control of the narrative and, ultimately, identifying new ways to tell their story and engage their audiences.

CRISIS PREPARATION

NorthBridge can assist in readying the organization for crisis response through services including, but not limited to:

1. Developing an understanding of the organization through in-depth discovery meetings
2. Assessing vulnerabilities that could result in a crisis
3. Auditing current internal and external communications and media landscape
4. Developing a core dedicated crisis response team
5. Identifying and preparing internal and external spokespeople
6. Organizing and building relationships with key stakeholders
7. Creating a key media contact list
8. Establishing a robust digital and social intelligence system
9. Developing a crisis response plan
10. Developing template communications materials
11. Testing the crisis response plan using real-world scenarios and simulations
12. Assessing and mitigating crises, when possible

CRISIS RESPONSE

Even the most prepared organizations need support and external perspective in the immediate wake of a crisis. NorthBridge specializes in providing strategic guidance and tactical, hands-on support through services including, but not limited to:

1. Monitoring traditional and social media coverage and responding, as appropriate
2. Advising on immediate next steps and long-term considerations
3. Adjusting the crisis response plan, as necessary
4. Briefing leadership teams, boards of directors, and other key stakeholder groups
5. Customizing communications materials
6. Conducting media training and interview preparations
7. Coordinating media response and proactive outreach
8. Project managing the client team’s various roles and responsibilities
9. Proposing and managing the budget for necessary expenses
10. Deploying targeted paid media and search engine marketing campaigns

CRISIS RECOVERY

Equally important to managing the crisis are the internal and external reputation rebuilding efforts necessary to protect the brand. NorthBridge can assist in this phase through services including, but not limited to:

1. Conducting a thorough evaluation of the situation and lessons learned
2. Developing an internal- and external-facing campaign to maintain transparency and rebuild trust among your various communities
3. Enhancing traditional and social media intelligence efforts and establishing a system for consistent response and engagement
4. Identifying and engaging influencers and brand/ employee ambassadors to bolster credibility