By the rude bridge that arch’d the flood,
Their flag to the April breeze unfurled,
Here the embattled farmers stood
And fired the shot heard ’round the world.Ralph Waldo Emerson
Effective communications can move people to incredible action. That belief fueled our firm’s founding nearly a decade ago, and it’s why we adopted the North Bridge name.

Hours after Paul Revere’s famous midnight ride (think of it as social media for the 18th century), an angry group of farmers armed with pitchforks and muskets gathered at the Old North Bridge in Concord, Mass.

When the English troops arrived, the bewildered British soldiers were met with a ferocity that would come to characterize the upstart colonials. The ragtag militia repelled their attackers and word of the David versus Goliath victory spread like wildfire.

As the story was told and retold, people realized that a smaller, smarter, more nimble contingent could defeat a seemingly invincible foe.

Inspired militias across the colonies took up arms and the Revolutionary War began. A nation was born on that April afternoon in 1775.

Since then, the Old North Bridge has been celebrated as the site of the “shot heard ’round the world” — a shot that would have never been fired if not for a clear message delivered in a timely, effective way.

When you are ready to take aim and move people to incredible action, look no further than North Bridge Communications.